Additional printed materials for the subscription box include promotional materials including flyers and tags for merchandise.
The style guide focuses heavily on typography and imagery, since Flower Bin's layout is largely driven by photography and typography.
Process
Flower Bin's process included type and color exploration, to choose colors and weights once the sketching phase was completed and one direction had been selected from the sketches for the logo, focusing on the brightness and the contrast of the elements. These are just a few of the possible combinations explored.
These are the initial digital compositions, selecting the top options from the many sketches of the sketching and ideation stage to create in color on the computer, in rough detail, exploring typography and layout with the same image.
This was the selected direction, based on the digital compositions:
The objectives for this design included showcasing the project in a naturalistic, well-lit environment with crisp product images. To best achieve these goals, the product images were rendered in Blender with strong lighting and backgrounds with wood and grass textures to give a naturalistic, outdoor quality to while still maintaining strong product lighting.
